Your assignment is to prepare and submit a paper on research proposal. Groucutt,&nbsp.J. 2005. Foundations of marketing.

Your assignment is to prepare and submit a paper on research proposal. Groucutt,&nbsp.J. 2005. Foundations of marketing. New York: Palgrave Macmillan. Marketing has changed over the years. More advertisers are finding it very hard to afford the current audio visual and print media.

Hasan,&nbsp.M.&nbsp.R. 2013. Apple Inc. – An Analysis: PESTLE analysis, Porters 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. Munich: GRIN Verlag GmbH.

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Apple Inc has cut its advertising budget by half after turning its attention to social media marketing. How the increasing levels of competition in the market is challenging the decision to turn to social media as a marketing tool.

Lancaster,&nbsp.G., & Reynolds,&nbsp.P. 2002. Marketing made simple. Oxford: Made Simple.

The young generation is turning towards social media in search for information concerning the products and services being offered in the market. Apple Inc has been able to capture this market through establishing a department whose role is to market the products through the social media. This source explains the benefits of social media marketing.

Lüsted,&nbsp.M.&nbsp.A. 2012. Apple: The company and its visionary founder, Steve Jobs. Minneapolis, MN: ABDO Pub.

According to this source, the customers are turning towards companies that are innovative and integrate their ideas in the production process. Besides marketing, social media provides a platform for the company to interact with the customers.

Meek,&nbsp.H., Meek,&nbsp.R., & Chartered Institute of Marketing 2003. Strategic marketing management: Planning and control, 2003-2004. Oxford: Butterworth-Heinemann.

Social media has revolutionalized the business. It has made it easier for the business to create a positive customer relationship. This has enabled the businesses to increase their sales.

Mohr,&nbsp.J.&nbsp.J., Sengupta,&nbsp.S., & Slater,&nbsp.S.&nbsp.F. 2010. Marketing of high-technology products and innovations. The Upper Saddle River, NJ: Prentice Hall.

According to this source, marketing of the high technological products has changed over times. Due to the dynamic nature of the devices, it has become important to identify a cheaper marketing strategy. This source is important in identifying the impact that social media has been having on the company sales.

Nykiel,&nbsp.R.&nbsp.A. 2003. Marketing your business: A guide to developing a strategic marketing plan. New York: Best Business Books.

The tastes and preferences of the current market keep on changing. Different companies are setting up huge amounts of money to conduct research on different aspects that affect the consumption behavior of the market. This source will be significant in identifying other ways that social media can be used to enhance the performance of the company.

Overton,&nbsp.R. 2007. Business Strategy Made Simple. Murwillumbah: Martin Books.

Social media has improved the performance of the business by making it easy to contact the customers. This source will be significant in identifying how social social media has improved the communication process.

Sadeghi,&nbsp.S. 2012. Defensive Strategy – Apples Overlooked Key to Success. Berlin: epubli GmbH.

Many of the people have focused on leadership of Apple Inc as being the key to success of the company. However, social media has been instrumental in boosting the performance of the business. In addition, it has enabled the company to reach customers who are located in different parts of the world.

Schneiders,&nbsp.S. 2011. Apples secret of success: Traditional marketing vs. cult marketing. Hamburg: Diplomica Verlag.

Social media is replacing the traditional marketing. It is cheap, reliable, and reaches a large market. This source will compare the traditional marketing vs. social media marketing.

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