Your assignment is to prepare and submit a paper on pestel, swot, competitor environment and market environment and sales , market share , profits , costs , customer profile , effectiveness of the marketing mix and marketing objective and new product idea. The firm is the founder of Oneworld alliance. Its business is mainly concentrated with huge number of domestic and international flights. British Airways provides its flight service approximately 550 places of the world. Through various merger and acquisition this organisation has expanded its business worldwide. British Airways is registered in London Stock Exchange. The organisation is involved in different strategic alliances with other companies. It contributes a lot in its global expansion. This firm provides easy and luxurious travel facility to its customers. British Airways covers a large number of destinations with frequent and improved flight facilities. Through this excellent service the company acquire more customers and increases its revenue. It helps the firm to be in the leading position in the international competitive market.
This paper is based on the research done on Competitor environment and market environment of the company British Airways. The thesis of this paper is to understand the position and marketing management of British Airways in the modern market through different market analysis tools like PESTLE, SWOT, Marketing mix etc. The objective of this research paper is to evaluate the position of the company by identifying its markets and business situation. The research questions of this paper are associated with the quantitative and qualitative marketing objectives of British Airways. Another objective of this paper is to estimate the market share, sales, customer’s profile, and cost of the company.
According to the author Philip Kotler, in the early times the marketers formed their strategies based on their assumption of zero impact of environment and infinite resources. But with the passing time they realized the scarcity of resources with different environmental costs. As a result they implemented new marketing management theories and practices for the development of their business.