You will prepare and submit a term paper on PR Strategy Development Definitions Worksheet. Your paper should be a minimum of 3000 words in length. 2. Goal – refers to the root and underlying effect that the public relations approach will seek to have in the long run. With a clear and definitive goal, it is possible for most public relations approach to appreciate a degree of success. specifically as compared to those that have poorly defined or non-existent goals.
3. Objective – refers to measurable outcomes that efforts can hope to attain or accomplish with sufficient labor. As with any public relations campaign or approach, the objectives will vary depending upon the actual needs that are specified. However, a key hallmark of the objective is that it is both measurable and tangible.
4. Awareness objective – an awareness objective is somewhat more difficult to quantify as compared to other types of objectives. The reason behind this is that an awareness objective, by very definition, seeks to raise awareness concerning a key issue. however, seeking to keep metrics and milestones for an awareness objective is extraordinarily difficult. This leads to many awareness objectives to a level of confusion with respect to whether or not the objective was indeed affected.
5. Acceptance objective – this particular objective is based on compliance, identification, and internalization. By encouraging the individual who is presented with a message or approach to engaging with it, either in a positive, negative, or neutral manner, the acceptance objective forces a form of mental activity that has definite and concrete objectives.
6. Action objective – this particular type of objective affects both the opinion and the behavior of the individual that might be impacted by it. The ultimate goal of this particular objective is to shift the approach and mindset of the individual that is presented with a particular message. in the hopes of winning them over to a new point of view that they might not have otherwise engaged with.
7. Affective component – this relates to an individual’s feelings or emotions as they are directed towards a particular idea or object. Although there is no common baseline for integrating with this “affective component”, there are core similarities that the effective use of public relations can seek to engage.