You will prepare and submit a term paper on Motivation at IKEA. Your paper should be a minimum of 2000 words in length. IKEA has somewhere around 12,000 products available on their website, which is very near to its products range. In 2005 a survey was conducted and it was reported by the company that they had over 275 million hits on their website. The motto of the company is that is trying to create a better life for many people through their products.
Ingvar Kamprad founded IKEA in Almhult, Sweden by in 1943, when he was a17 years old boy. The work IKEA is the abbreviation of Ingvar Kamprad Elmtaryd Agunnaryd. IKEA started out by selling all kinds of products like pens, runners, wallets, photo frames, watches, jewellery, furniture and stockings etc. anything that Kamprad thought that would sell at a reduced but reasonable price. It is the business idea of IKEA that they offer a wide range of home furnishing products at the process which is affordable by many people. (IKEA)
In 1948 IKEA introduces furniture in their range. The furniture was produced by the local manufacturers in the forest closest to Ingvar Kamprad’s home. The response to the furniture was a positive one. Kamprad first started to sell the products out of his home and then he used mail order to deliver the products to his customer’s homes. In 1951 Kamprad saw an opportunity to sell his products through a catalog. The IKEA catalog which we know today was introduced to the world. 1n 1953 the first IKEA showroom was opened in Almhult, Sweden. In 1952 the concept of flat packing takes place and when one of the employees of the company took of a table’s leg so that it would not be damaged in the delivering process and it can also fit in the car. After discovering this, the flat packs and self assembly products were included in the IKEA’s range of products and they became an instant hit. In 1958 IKEA opens its first outlet in Almhult, Sweden. This outlet had 6700 sq meters of home furnishings displayed in that store and that was the largest .display of furniture in the Scandinavia at that time.