You will prepare and submit a term paper on Impact of Rhetoric in Political Communication. Your paper should be a minimum of 1750 words in length. The most famous example is Martin Luther King whose speeches and writings were rhetorical. He is said to have had excellent powers of oration. Through his powers of verbal, oral, and written communication, he was successful in attaining civil rights for his people living in America and who were the citizens of America. Thus, he introduced a society free from color and racial differences where each and every citizen was respected and had equal civil rights.
Rhetoric has many definitions. Along with a positive meaning, the term is sometimes also taken in a negative sense in the current era. Shortly and precisely, it is a “skill in the effective use of speech.” (Merriam Webster). In cases where rhetoric is being used to communicate insincerely with the presence of false exaggeration and promises and there is a lot of diplomacies, the negative meaning becomes prevalent which is the “insincere and grandiloquent mode of language or speech.” (Merriam Webster). Here, the positive and actual meaning of rhetoric is being considered.
According to Burton, rhetoric is “the study of effective speaking and writing and the art of influencing.” (2011). In his short article, ‘What is rhetoric?’, Burton says that the word has had a variety of meanings. He says that rhetoric focuses on the how of the language, the methods, and means of communication rather than the content of what is being communicated. It studies the emotional impact of language and its effectiveness. It breaks communication into content and form. (2011).
McQuail and Windhl (1993) wrote a book titled “Communication Models for the Study of Mass Communications” in which they gave the main communication ideas or models for the mass communication procedures and vital concepts pertinent throughout graphical and oral concepts and models.