Write 10 pages thesis on the topic using an organisation of your choice as a case study, prepare a presentation and notes of no more than 2500 words that: identifies potential issues and theoretical constructs for use in change management identification and implementation analy. Among many qualities of management “leadership” is that quality without which an organization cannot succeed. It is the internal leadership quality which helps an organization to lead a market where it is performing its business. Along with this the organizational quality of leadership helps the company to spread its business in a wider range and can attract customers more. This is so because this particular quality helps in motivating their employees towards their work and can give their best regarding their performance. In any organization the success totally depends upon how motivated way the employees are working, as they are the main part of the business upon which the entire target achievement of the company is dependent.
In the discussion we are going to analyze how an U.S. based restaurant win over the entire world’s people mind regarding one particular type of food. The name of the company is McDonalds. It is the world’s largest food chain service and is serving eight million people on a daily basic. End number of striking strategies is the reason behind the success of the company.
The restaurant McDonalds was established in 1955 in San Bernardino of California. The two McDonald brothers, Richard McDonald and Maurice McDonald started the restaurant. Later on it was modified and many changes took place in its business pattern by their partners. In the 80’s the McDonalds Company faces tough competition from other American competitors such as Burger King and Wendy’s etc. Many remarkable promotional strategies were taken by those companies to attract more customers and in history this incident is termed as the “burger wars”. But in that situation also McDonalds market share did not go down and there were no effect in the sales on that period.
Since 1955 till now McDonalds is working in a remarkable way. Its attractive range of fast food has always created heavy demand in the mind of the customers.