Week 3 Discussion
“Strong Brands” Please respond to the following:
Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.
Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
Part 2 Respond to this post:
Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why
Amazon continues to expand with same day delivers on the variety of products they offer. They currently offer delivery of groceries from Whole Foods. Another company that has a strong likelihood of remaining a source of advantage is Starbucks. Their franchise is successful in my opinion is the fact that they’re on just about every corner and they’ve grown to an 80 billion dollar business. The final brand is Apple, the amount of success that they have international is amazing! Their popularity across the globe continues to grow leaps and bounds, their current worth is 170 billion and shows no signs of slowing down.
The ability for these brands to reach a global market has to do with product placement, advertisement and being able to meets the needs of countries no matter the location. To be able to adapt to them makes the longevity of the businesses.
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