Analyze the information architecture from the perspective of its organization, labeling, and navigation.
After listening to this week’s lecture, continue critiquing the B2C e-retail web store that you chose last week. In a paper, using APA format, address the topics for week 4 listed below. Remember to save all of your work as each week builds on the previous week’s work to establish a complete understanding on the web store critique process. Utilize the PowerPoint lecture to assist you with the topics.
Organization, Labeling, and Navigation Analysis
The paper should include:
a review of how the web store addresses the topics outlined;
your opinion of how well the web store handles the topic areas; and
insight on how the web store could be improved in the topic areas.
Feel free to include screen shots to illustrate your ideas where relevant, and be sure to include a link to your site. Your responses should be written in a narrative style rather than in a numbered list.
Week 4-Organize-svLinks to an external site.
Draw an outline of your competitor’s web store showing the primary and secondary topics. (slides 8-11)
Is the organization method consistent between topics? (slides 12-15)
Find examples of “Happy Talk” and unnecessary information on a web page. Reorganize the page without the unnecessary content to make relevant information standout. (slides 5-7)
How would you define the purpose of the site based on the structure and content of the site? Identify one area of content missing from the site. (slides 2-4)
Content Organization: Deciding What Matters MostLinks to an external site. http://www.webdesignerdepot.com/2010/07/content-organization-deciding-what-matters-most/Links to an external site.
Garrett, Jesse James. The Elements of User ExperienceLinks to an external site.. New Riders Publishing, 2002
Spool, Jared. Designing for the Scent of InformationLinks to an external site.. User Interface Engineering, 2004.
Kelly Goto and Emily Cotler, Web Style Guide 2nd Edition excerpt from Chapter 3 – Site Design
http://webstyleguide.com/wsg3/Links to an external site.
Site Planning & Information Design: Collecting and Cataloguing Content http://desource.uvu.edu/dgm/2740/IN/steinja/lessons/02/l02_03.html Links to an external site.
Web Style Guide
http://webstyleguide.com/wsg3/3-information-architecture/3-site-structure.htmlLinks to an external site. Here’s a site that helps to explains site structure further.
Example of Site Map
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