Understanding the Consumer

  Assignment due 10/16-APA Format- Times Newman Font 12-    
*You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years. 3-5 pages excluding abstract, title and reference pages. 

Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.  Go to a local health care system and under Choose a doctor(or similar wording allowing a search for physicians associated with that center), search for a primary care physician. 

Discuss how the doctor’s information is positioned to make him or her a good choice.  What types of information are included?

What types of information do you feel are missing?

Why do you feel this is important from a marketing perspective? Make 2 recommendations for ways to influence that decision at different points in the process.

How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site? 

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