The Methodology of a New Product to Be Brought into the Market

Provide a 6 pages analysis while answering the following question: The Methodology of a New Product to Be Brought into the Market. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Expert knowledge is involved in determining technical needs by brainstorming and quality control measures to come up with a proper relationship between the product characteristics and the customers’ claims.

In this paper, two approaches will be used to verify the impact of QFD on a new product intended for the market, the first approach would be a crisp approach where traditional QFD procedure will be utilized and the second approach will be the fuzzy approach.

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Given the increasing local and international competition among industries due to globalization, each one of them is seeking to discover competitive advantages that can keep them on top of the game. To effectively counter this problem, they need to base their strength on their ability to satisfy their clients by identifying the customer needs and developing new products or improving the existing ones.

Chances of failure of a new product are as high as two out of six products introduced, therefore it is upon the company to translate the market research into a production language that fits all that a client requires. As a precaution, they need to consider the shortcomings of the current product before bringing another into the market.

QFD has been an important facet in product development and improvement, it is an investment in human personnel and information sourcing. The data obtained is used systematically and analytically to meet customer requirements in the planning and production of a particular product, it comprehensively takes care of the consumer’s voice.

The QFD is normally applied in two sections, product quality deployment and quality function deployment, product quality deployment ensures that consumer needs are catered for in the product’s quality parameters while quality function deployment ensures that the aim of producing the product is achieved1.

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