Sunrise Wheelchair Case Study

Our team recommends Chandler to introduce Guardian’s new lightweight standard wheelchair. Guardian is not a player in wheelchairs with only a 2% share of the standard wheelchair market and nothing else.
The purpose for Guardian to introduce the lightweight standard wheelchair, with a forecast market growth rate of 15% yearly, is only meant to complement Guardian’s existing product to seek for higher growth in its division since the profit margins of its existing product lines are razor thin.
What’s more important is that Guardian’s new lightweight standard wheelchair is positioned differently from Quickie’s, with a distinct design and features at lower prices more towards a low-end market. Although cannibalization may still be a concern, the chances are Guardian will able to find a niche market for a different target segments differ from Quickie’s.

There is a demand and a need for Guardian division to expand product line to grow. Guardian took almost half of the market share of crutches, walkers and other product lines. Although the rest half has been controlled by others, it can be regarded as the potential sale of us, as if we can provide a rival product with even better quality to earn that possible profit.
This new wheelchair is a good tool to complete the product line, and cover the demand of expanding profitability as well. Quickie, rather than worrying about cannibalized by Guardian’s chair, should put more efforts on building its competitive advantages to differentiate itself from its major competitor Invacare, not Guardian. Invacare’s wheelchair model has beat Quickie’s. Quickie is kind of an unhealthy divergence within Sunrise’s product line, which is losing competition power.
Introducing Guardian’s chair will help Sunrises fight against its main competitors, Everest & Jennings International and Invacare. They were competing by cutting down price since 1990.
By making few changes of Guardian’s standard product, the new chair would carry a wholesale price 10% below Invacare’s lightweight standard model. If Quickie continues to lose competitiveness, adding Guardian’s new wheelchair can be a backup and beneficial for the whole company.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Use the discount code "OFFNOW" today and get a 20% offOrder Now