I will pay for the following article Public Transportation in the UK. The work is to be 16 pages with three to five sources, with in-text citations and a reference page. The fact that the value chain reflects upon the overall process of the business in a given industry as argued by Gerry Johnson and Kevan Scholes (2003) justifies the arguments in the previous sections that the information management system focusing on the ticketing and dynamic pricing will help accomplish efficient primary activity processing in the target market. From the arguments presented in this essay, it is clear that the efficiency in the railway industry is a critical element that is being affected by various macroeconomic factors. The PEST analysis also revealed that the railway industry possesses certain strengths like mass transportation, the geographical area covered, etc that can be used for the benefit of the business process itself. The SWOT analysis revealed that the efficiency in the target market can be increased through the efficient use of live finance information dynamically in order to fix the price for a certain journey between two given stations as argued by Dominic Fenn (2005). The review on the financial information system and the value chain also confirmed that the deployment of the system would not alter the system drastically but actually increase the operational efficiency of the system thus increasing the effectiveness of the system. Thus to conclude this report it is clear that the implementation of the Financial information system will help accomplish operational efficiency and increase the performance of the railway network as a whole.