MKTG 406 – Spring 2018 Individual Written Assignment #1
Due on March 28, 2018
1. Please pick one specific brand in each of the following product categories below and discuss the sources of brand equity for each. a. Fruit juice b. Shampoo c. Sport shoes d. Smart phone (except iphone) Through desk and online research and examining marketing communication activities of the brands you have picked, identify the brand elements and performance and imagery attributes of the brands. In your discussion, make reference to POPs and PODs of these brands as well as their brand elements and any secondary associations they might have as you have identified through your research. Make sure you provide an elaborate discussion of the above for each of the brands you have selected linking your findings to the Brand Positioning and Brand Resonance models of the customer based brand equity model. Maximum 4 pages (excluding any appendices to support your discussion) with 12-pt font. Hardcopy AND soft copy due on March 28, 2018 (soft copy to be uploaded on SUCourse) Turnitin will be used as noted in the syllabus. Turnitin is the worldwide standard in online plagiarism prevention. It allows instructors to compare student papers against a database composed of millions of articles. Every paper you submit will be scanned by Turnitin, and results will be reflected in your grades.”
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more