Palliser analysis

International University Vietnam Bachelor of Commerce Program Assignment Cover Page Question: Companies internationalist for a variety of reasons and in a variety of ways. Discuss a major issue that a company will face while internationalization and how it may manage this challenge. Use examples from real companies to illustrate your points. Essay: In the world, many companies want to internationalist to expand or find a potential market but they must face many issues, such as red tape, language and cross culture.
This essay will analyze a major issue of lacking control in quality of products ND capacity of employees of Coca-cola when they internationalization and how the firms solved this problem. According to Bartlett and Shoal model, Coca-Cola chooses global strategies because they need to reduce the cost of production and it also becomes a reason why they internationalist. Additionally, Coca-cola entry into China because of three advantages of Dunning motive model. Firstly, Coca-Cola has their own pattern and strong brand image, so they can compete with local companies easily (Lily et al 2013).
In addition, Lily et al (2013) states that they also have location advantages of low labor cost, the significant domestic market and high economic growth of China. Finally, this internationalization advantages is that they have the agreement with big food company in China (Lily et al 2013). The problem of lacking control affect mostly to the Coca-cola when they can improve the quality and also manage the employees. Therefore, the plan to expand the market can be influenced and it also can decrease the reputation of the company.

The main issue is that it can reduce the sale volumes, so the profit can be decreased significantly because China s the potential market with large population. Coca-cola make a decisions to become a FED company to solve the issue and they apply Pascal model and entry mode to entry in to China to clearly show each step they done carefully which depend on the China’ situations. For the first step, they export their products to China and then, they sign a franchise contract with a Chinese bottling partner in 1979 when Chinese government apply tight regulations (Lily et al & Addax Consulting 2013).
Secondly, Lily et al (2013) points out that in 1985, they invest money in a Chinese firm to make this come a Joint venture firm and in 1993 they built their own subsidiary to become a FED firm when Chinese government had changed their policies to attract more FED. According to the Coca-Cola Company (n. D), the company established bottling operations in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia, Philippines and South Africa from 1920 to 1930. COMIC (n. D) claims that two bottling plants were establish in China and the bottles were imported from the plants in Philippines.
Coca-Cola depends on these two models to improve their power n term of control quality of product and capacity of employees. From an exporter to become a Joint venture, they can control a part and then, they can control all when they building their own factories. They show clearly their wants for develop in the China’s market.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Use the discount code "30OFFNOW" today and get a 30% offOrder Now