Need an research paper on international business: the of ikea. Needs to be 14 pages. Please no plagiarism. Established in the year of 1943 by a teenager named Ingvar Kamprad (who was only seventeen years old), IKEA came a long way to be an industry leader in the arena of home products that include furniture, accessories, kitchen, and bathroom all across the globe. The acronym IKEA stands for ‘Ingvar Kamprad Elmtaryd Agunnaryd’ and is managed by a Dutch-registered foundation. This retail giant has a total employee strength of more than 127,000 and the core competency of the company is that of manufacturing and selling assembled furniture. The company basically works with the concept of a franchisee. This leading furniture brand targets to encompass a major part of the society as it believes in providing world-class products to the mass. For the purpose, it inculcates the strategy of competitive pricing. The company also has strong initiatives in the aspects of social responsibilities and environmental programs along with charitable involvements. It can be said without a doubt that these factors have been instrumental for the success of the organization in the international market.
Bank of America along with the US investment bank, Merrill Lynch is one of the world’s largest brokerage firms. It has a client asset of $ 2.2 trillion. More than 15000 financial advisors are associated with the company to serve its clients from 150 countries. In the United States, its portfolio covers 99% of US fortune 500 companies and 83% of Fortune Global 500 companies. It is a global leader on services in investment banking solutions which includes global high-yield debt, global M&A, commercial lending and global equity.