Marketing Communication and Brand Strategy

  
Assignment Steps
Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. 

Situational      Analysis:

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Vision,       Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor’s       Strengths/Weaknesses
Market       Segments

Product,      Place/Distribution, Promotion, and Price Strategies:

Creating       a Brand Image
Maintaining       Brand Image
Branding       Concerns
Promotion/Integrated       Marketing Communication
Advertising       Strategy/Objectives
Push       and Pull
Media       Strategy
Advertising       Execution
Public       Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.

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