Issue in Audience Management.

I need help creating a thesis and an outline on Issue in Audience Management. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. To a better understand the behaviour and position of the audience, American famous mass media scholar, John Fiske compares and contrasts two television economies to discover the meanings and value of television programmes.

Princess Pearl, one of the most popular series in China, once broke a lot of records in the history of TV shows after first came out in 1998. To be honest, it may not be the typical case for management issues study in a contemporary context. However, it has such great influence in these twenty years, a few of series can be the rivals when making comparisons about the effects to the public. Besides, the behaviour of crazy fans from that time could be quite a useful example to show the success of audience management until nowadays. Chuck happened to be another show that survived stiff completion from other TV shows. However, it did survive thanks to supporting from fans of the show who remained few but hardworking towards a renewal of the show. This research essay will reveal the potential power endowed by media from the case study Chuck, which through “save our show” campaign survived five full seasons while its renewal in the second season was just a favour.

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John Fiske is one of the most important critics in mass media culture. He carried out his own research in a unique way, to perform television research and television culture research. Then he published Reading Television and Television Culture in 1978 and 1987 respectively to principally explain his television theory and television economy theory.

He stated that no matter how changeable society is, it is forever a market. Based on Marx’s exchangeable value theory and use-value theory, Fiske once put forward with the financial economy and cultural economy theory in television research. Financial economy stresses on the exchangeable value, namely currency, while cultural economy emphasizes the use-value (Mark, 1999)

Participatory culture refers to a culture which combines with relatively low barriers to artistic expression and civic engagement, strong creating support and sharing creations, as well as some type of informal mentorship whereby experienced participants get along knowledge to novices (Purushotma 2009:pp.12).

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