Provide a 4 pages analysis while answering the following question: Impact of Privatisation on the Sustainability of Water in the United Arab Emirates. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price. Marketing is a key function of management. It brings success to business organization. A business organization performs two key functions producing goods and services and making them available to potential customers for use. An organization business success largely depends on how efficiently the products and services are delivered to customers and how differently do the customers perceive the difference in delivery in comparison to the competitors. This is true of all firms – from large business enterprises to small firms, from multinationals operating in different countries to small firms operating in small markets. Marketing is a complex system of application as it involves of knowing the customers needs and wants. Customers’ perceptions change individually and one firm cannot satisfy customers needs, but it can strive to reach the standards. To know the customer expectations market research and analysis is required. The market research involves estimating the viability of the product launch in the region, the expectations of the customers from the product the approximate number of takers for the particular product. the number of existing competitors, life of the product. To arrive to a decision a lot has to be spent to do the market research without expecting any profit of this act.