Hi, need to submit a 2000 words paper on the topic The Target Market of Beats By Dre. The main thing on which the company focused was on the standard of audio quality and piracy of the music industry should be concluded. The company was trying to create a position in the market by focusing on those elements in terms of technology that the competitors avoided, as the brand wireless studio headphones were adapted with wireless Bluetooth and adaptive noise cancellation (ANC). The company also wants that. the consumers should listen to music with full consent and clarity and without any disruption. The campaign’s reason was to make the Beats By Dre a mist have products for every person who wants to have good audio technology. Specifically, the intention was to make the product a social status product so that people would buy it to describe their personality. It was also intended to achieve market share increment for the product within its market and push competitors further to have the largest market share.
Beats By Dre is an audio product that is now marketed by Apple, Inc. there have been several key parties that were important in the development of the product. The fist is the invert of the product, Andre Romelle Young, commonly known as Dr. Dre, his stage name. The product was then bought out by Apple, Inc, which has been marketing the product since August 2014. Before the Apple buyout, the firm had been bought out by HTC, which then got the product’s rights for up to 50.1 percent. HTC is a smartphone manufacturer based in Taiwan and wanted to use the Beats By Dre product to increase its brand popularity for its smart phones. By 2014, the Beats By Dre brand was bought by apple at 3 billion US dollars.
Dr. Dre is a well-known personality in the music world. their products were distributed worldwide and high in the presentation. Dr. Dre manufactured audio products that consumers can listen to the music of their choice. Headphones offered by the .Beats were stylish, iconic, good in quality, and with standard, and in the Smartphone market, they offer a variety of colors.