Hi, need to submit a 2000 words paper on the topic Advertising as an Integral Component of Mass Communication. In particular, advertising activities are integral parts of marketing and other related social interactions that promote specific ideas, opinions, or products and services. For an extended period to convey significant importance and people are learning many things from them. The very proof why ads are effective is their continuing existence in the media and other related mass communication today. If they are not that effective, then they should have been long banished and should never be the primary options on the list among marketers and some people.
However, certain ads should be banned in the interest of health, morality, annoyance – alcohol, cigarettes, prescription meds, etc., due to the following reasons.
Advertisements distort reality
The advancement of technology makes it possible for advertisers to distort reality by creating much virtual reality (Frith & Mueller, 2010). It has long been contended that advertisements tend to distort reality, but the availability of much-advanced technology has become the doorway to create more virtual reality. There are many available animated commercial advertisements today that try to distort the picture of reality. What the advertisers try to promote is the product itself and not the entire concept of social reality. These highly animated commercials are, without question, attractive to the extent they can catch attention. Some of them moved out from the bound of morality and other relevant social issues. These ads might be considered the reality among children, so it is essential to consider that unrealistic ad should be banned for the audience’s cognitive limitations. Children are vulnerable to be influenced by what they observed in their immediate environment from a psychological perspective (Feldman, 2003). Therefore, ads must give a firm adherence to reality rather than creating an unavoidable reality for everyone as much as possible. In this case, all ads should depict the whole picture of observed social reality. Thus, advethatments that have a strong distortion of truth should be banned. .
On the other hand, advertisements are created to move merchandise, so in a way, they have to distort the picture of reality rather than having close observations in contemporary life (Marchand, 1986). For example, some commercial ads try to promote alcohol, so drinking provides comfort, fun, and satisfaction. .