Factors Affecting International Business Expansion
Determine relevant factors allowing international business to succeed in a particular region or country.
Review the case study above and prepare the necessary document as explained below.
Use the following website as a starting point for research on this project:
The World Factbook
In addition, you may likely need to do some additional research to help complete this project.
Please choose from one of the following countries to expand into: Japan, Brazil, India, Liberia, Ukraine, or Thailand.
Rocky Mountain Chocolate Factory (RMCF) has hired you as a consultant to help them with a planned expansion into a new market. Your role is to help facilitate this expansion into a new country/region, and to point out options and possible hurdles the company will face that they aren’t aware of. Write a report to the Chief Operations Officer (COO) and outline the overall business environment for the expansion, including the following:
Choose a country or region for the expansion, considering the details of the case study.
Identify the four relevant factors that will affect an expansion into this new market in a positive way.
For each factor identified, identify how these factors will directly benefit RMCF in its expansion into the new market.
What are at least two obstacles will need to be overcome in this expansion effort, and what is the recommendation to overcome them?
Ensure your report has an introduction properly describing the general scenario of what it will address, and then a conclusion wrapping up your points and what you addressed in the report.
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