INTRODUCTION The Organization Study undertaken as a part of the curriculum has completed at Handicraft Development Corporation in Trivandrum. This study provides the opportunity to expose the student to an organization and its operational conditions. This study also aims at having a better understanding of various departments and its function. Organization study helps to know overall functions of a concern. This is a detailed study of the organization, product profile, service profile, organizational hierarchy, various departments and their functions.
This study proved to be fruitful by familiarizing us to the organization and at the same time it also helped us to create practical awareness. The Handicraft Development Corporation is to be selected for undergoing the organizational study for the following reasons: •Trivandrum Handicraft Development Corporation is the head office. •In this organization has goodwill in general public. •Handicrafts have a major role in Tourism Sector. 1. 2 OBJECTIVE OF THE STUDY •To understand the flow of authority and responsibility in the different departments of the organization. To assess the overall efforts adopted by the company in order to satisfy the consumer demand. •Find out the overall services of the organization to the customers. 1. 3 METHODOLOGY Primary data was collected by conducting formal and informal interviews with the employees and by observation. Secondary data was collected through the company documents, magazines, books and by the use of internet. 1. 4 SCOPE OF THE STUDY The study is intended to attain a firsthand experience of the overall running of an organization.
A detailed analysis of each of the activity performed by the departments is beyond the scope of the study. It also provides a chance to see the practical constrains faced by the managers while putting theory in to practical. 1. 5 LIMITATION OF THE STUDY •Time was Insufficient to the completion of the project. •It has chances of guarded and biased response from the reliable source. •Busy time schedule of the employees. 1. 6 CHAPTERS Chapter 1: Introduction Introduction chapter contains the objective, methodology, scope of the study, limitation of the organization study and cauterization. Chapter 2: Industry Profile In this chapter includes industry profile of Handicraft Development in india. Chapter 3: Company Profile Company profile includes the complete profile of the organization. Strategic indent and also innovative products are included. Chapter 4: Organization Structure Chapter 5: Analysis Objective wise Detailed and complete analysis is to be included in this chapter. This chapter mainly analysis secondary data has been collected. Chapter 6: SWOT Analysis In this chapter includes the findings from the analysis and give proper suggestions for recovering the find problems.
Proper solutions are given for the findings and concluded with the solutions. Chapter 7: Findings, conclusion and suggestions INDUSTRIAL PROFILE Handicrafts industry is a major area of employment generation in the State. Coconut Shell carving, straw picture making, cane work, bamboo and reed weaving, ivory carving, bell metal casting, screw pine and mat weaving are the major handicrafts in the State. Handicrafts Development Corporation and Artisans Development Corporation are the major promotional agencies of the industry.
The Handicrafts Development Corporation is procuring and marketing handicraft products through its 19 Kairali emporia spread all over India. Kerala’s traditional handicrafts varieties are a class of its own. The artisans of Kerala carve in wood, design in jewellery and makes idols in metal. The gifted artisans makes beautiful idols of Lord Krishna, Ganesh, Goddess Saraswathi, Lakshmi etc. in sandal wood ,elephants in rose wood and other art works in varieties of other woods. The life size models of Kathakali and the models depicting boat race of Kerala are Kerala’s own master pieces.
The idols of Lord Nataraja in dancing pose and the various lamps (vilakku) which are very essential for every ceremony of malayalees. Aranmula kannadi is another traditional art work in bell metal. The artisans of Kerala are at their best in making screwpine woven articles, beautiful lamp shades and other articles from bamboo reeds. A variety of products ranging from buttons to flower vase out of coconut shell. Kora mats are very popular and are used for prayer and sleep. Articles made out of buffalo horn and Kathakali masks, straw pictures etcare some of the popular items of Kerala.
Handicrafts based on various kinds of wood, coconut, palm etc. are major attractions. The State agencies for the development of handicrafts industry include Handicrafts Co-operative Apex Society, Artisans Development Corporation, Bamboo Corporation and Handicrafts Development Corporation. 2. 1 HANDICRAFT INDUSTRY Handicraft, more precisely expressed as artisanic handicraft, sometimes also called artisanry, is a type of work where useful and decorative devices are made completely by hand or by using only simple tools.
It is a traditional main sector of craft. Usually the term is applied to traditional means of making goods. The individual artisanship of the items is a paramount criterion; such items often have cultural and/or religious significance. Items made by mass production or machines are not handicraft goods. Usually, what distinguishes the term handicraft from the frequently used category arts and crafts is a matter of intent: handicraft items are intended to be used, worn, etc, having a purpose beyond simple decoration.
Handicraft goods are generally considered more traditional work, in traditional non-industrial and transitional societies created as a somewhat more necessary part of daily life, while arts and crafts implies more of a hobby pursuit and a demonstration/perfection of a creative technique. In Britain in the late nineteenth century, however, the Arts and Crafts Movement was not a matter of hobbies, but of creating useful as well as creative work for people, using natural materials and traditional techniques. In practical terms, the categories have a great deal of overlap. . 2 HANDICRAFTS IN THE INDIAN SUBCONTINENT The history of handicrafts in areas generally now comprising India and Pakistan is an old saga. To peep in to the traces of Indian handicrafts we need to go back almost 5000 years. The first references to handicrafts in the Indian subcontinent can be found from the Indus Valley Civilization (3000 BC-1700 BC). The craft tradition in India has revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade.
These craft traditions have withstood the ravages of time and numerous foreign invasions and continue to flourish till date owing to the assimilative nature of Indian culture and broadmindedness of the handicraftsmen to accept and use new ideas. The Indus valley civilization had a rich craft tradition as well as a high degree of technical excellence in the field of pottery making, sculpture (metal, stone and terracotta), jewelry, weaving, etc. A lot of material information from excavations at Harappa, Mohen-jo-daro, etc. substantiates the craft tradition of the Indus valley civilization.
The craftsmen not only catered to all the local needs but surplus items were sent to ancient Arabian cultures via ancient sea routes. Handicraft is the art of creating products using raw and indigenous materials. It develops the skills and creative interests of students towards a particular craft or trade. The basic training provided in a specific craft prepares the students to become competent craftsmen and artists who can contribute to the establishment of cottage industries, thus contributing to the economic growth of the country. 2. 2. 1 STATE EMPIRES
The concept of state was ushered by the rise of the Mauryan Empire in the 3rd century BC. It is said that during the time of Ashoka, 84,000 stupas were built in India, including the world famous Sanchi Stupa, which has beautiful stone carving and relief work done on it. Numerous sculptures from Bharhut, Mathura, Amravati, Vaishali, Sanchi, etc. show female figures adorned with an array of jewelry, which continues to inspire contemporary jewelry making. The iron pillars of Vaishali (Bihar) and Delhi, created during the time of Emperor Ashoka, are a marvel in the field of metallurgy. 2. 2. 2 POST MAURYAN AGE
The period between the 1st century BC and the 1st century AD was a period of political turmoil as a result of foreign invasions from central Asia. The impact of these intrusions can be seen in the Buddhist sculptures from Taxila, Begram, Bamiyan, Swat valley, etc. which show a high degree of Greek influence. The depiction of Buddha, having curly hair and wearing draperies, until date is the result of this Greek influence. The sculpture of the Kushan king Kanishka from this period depicting him wearing leather boots and a heavy warm coat amply reflects the influence of the central Asian Culture on Indian craftsmanship.
Jewelry, sculpture, textile making, leather products, metal working, etc. were the main handicrafts that inherited these foreign influences and assimilated them in accordance with the Indian milieu. 2. 2. 3 GUPTA AGE The Gupta (AD 320-647) age is referred to as the classical period in Indian history. The points in the field of craft include the rock cut temples of Ellora and the Ajanta murals. These murals give us a realistic view of the lifestyle of that time. The craftsmen of this period, under royal patronage excelled in jewelry making, woodcarving, sculpture, stone carving and weaving. 2. . 4 MEDIEVAL INDIA The Medieval period of Indian history in the context of handicrafts showed a marked shift from north India to the Deccan and southern parts of the country, though the handicraftsmen under the Delhi Sultanate period flourished in the field of pottery, weaving, wood carving, metal working, jewelry, etc. The contribution of the Cholas and the Vijaynagar Empire in the field of bronze sculpture, silk weaving, jewelry, temple carving is beyond parallel. The fine example of stone carving from central India can be seen in the form of the Khajuraho Temples, built by the Chandelas.
Rich and ornate wood and stone carving can be found in medieval temple of Jagannath at Puri in Orissa. 2. 3 LIST OF HANDICRAFT TRADES •Assemblage– collage in three dimensions •Beadwork ?Bone carving buffalo, camel, elephant bone carving. ?Cabinet making ?Chip carving •Collage possibly involving seeds, fabric, paper, photographs and/or found objects •Crochet •Embossed aluminum or silver •Gardening •Buffalo horn carving, Rhino horn carving. •Knitting •Lath art •Parquetry •Metalwork •Mosaic •Needlework •Pottery and Ceramics •Pressed flower craft — uses real flowers and leaves •Puppetry •Quilting – also reference Quilt and Art quilts Saddlemaking •Scale model •Sewing •Shoemaking •Spinning •Stained glass •Wood burning, carving, turning, working 2. 4 INDIAN HANDICRAFTS INDUSTRY India is one of the important suppliers of handicrafts to the world market. The Indian handicrafts industry is highly labour intensive cottage based industry and decentralized, being spread all over the country in rural and urban areas. Numerous artisans are engaged in crafts work on part-time basis. The industry provides employment to over six million artisans (including those in carpet trade), which include a large number of women and people belonging to the weaker sections of the society.
In addition to the high potential for employment, the sector is economically important from the point of low capital investment, high ratio of value addition, and high potential for export and foreign exchange earnings for the country. Although exports of handicrafts appear to be sizeable, India’s share in world imports is miniscule. It is a sector that is still not completely explored from the point of view of hidden potential areas. India, a country with 28 states and 18 languages and more than 1500 dialects offers an enormous range of handicrafts from each of the states.
Major centres in Uttar Pradesh are Moradabad also known as the “Peetalnagari” (City of Brass), Saharanpur for its wooden articles, Ferozabad for Glass. The North Western state of Rajasthan has to offer the famous Jaipuri quilts, Bagru and Sanganer printed textiles and wooden and wrought iron furniture from Jodhpur. The coastal state of Gujarat comes with embroidered articles from Kutch. Narsapur in Andhra Pradesh is famous for its Lace and Lace goods. But this is only a small part of the total product range. India offers much more. 2. 5 HANDICRAFTS CLASSIFICATION
Handicrafts are classified into two categories: 1. Articles of everyday use 2. Decorative items The craftsmen use different media to express their originality. The diversity of the handicrafts is expressed on textiles, metals – precious and semi-precious, wood, precious and semi-precious stones, ceramic and glass. 2. 5. 1 TEXTILE BASED HANDICRAFTS: Hand printed textiles including block and screen printing, batik, kalamkari (hand printing by pen) and bandhani (tie and die) are used in products ranging from bed-covers to sheets, dress material to upholstery and tapestry.
The famous embroidered articles of silk and cotton often embellished with mirrors, shells, beads, and metallic pieces are also found in India. Embroidery is done too on leather, felt and velvet etc. This segment of the industry accounts for almost half a million strong employment in addition to a large number of designers, block makers, weavers and packers involved in the trade. 2. 5. 2 CLAY, METAL AND JEWELLERY: Brass, copper, bronze, bell metals are used for a variety of wares and in a variety of finishes.
Scintillating ornaments are available in a wide range of patterns, styles and compositions. Made from precious metals, base metals, precious and semi-precious stones; these ornaments have traditional as well as modern styles. 2. 5. 3 WOODWORK: Wooden articles in India range from the ornately carved to the absolutely simple. One can find toys, furniture, decorative articles, etc. bearing the art and individuality of the craftsman. India is known particularly for its lacquered wood articles. 2. 5. 4 STONE CRAFT: The intricately carved stoneware made of marble, alabaster or soapstone, etc. inlaid with semiprecious stones carry on the heritage of Indian stone crafts. 2. 5. 5 GLASS AND CERAMIC: Glass and ceramic products are a fast upcoming segment in the handicrafts from India. The age-old production process of mouth-blowing the glass instills a nostalgic feeling. The varied shapes of ceramic and glass in a number of colours, would appeal to Western aesthetics while retaining the Indian touch. 2. 5. 6 CRAFT CONCENTRATION AREAS: A wide range of handicrafts are produced all over Indian artmetalware / EPNS ware, wood carvings and other wooden artwares, imitation jewellery, andprinted textiles, shawls as artwares, embroidered goods, lace and lace goods, toys, dolls, crafts made of leather, lacquerware, marble crafts etc. Although it is difficult to limit a specific place for the particular craft, the following places are listed for their particular crafts. Art metal ware:Moradabad, Sambhal, Aligarh, Jodhpur, Jaipur, Delhi, Rewari, Thanjavur, Madras, Mandap, Beedar, Kerala & Jagadhari, Jaselmer Wooden Art wares:Saharanpur, Nagina, Hoshiarpor, Srinagar, Amritsar, Jaipur, Jodhpur, Jagdalpur, Bangalore, Mysore, Chennapatna, Madras, Kerala & Behrampur (WB)
Hand printed Textiles & Scarves:Amroha, Jodhpur, Jaipur, Farrukhabad, Sagru & Sanganer Embroidered goods:Kutch (Gujarat), Jaisalmer, Baroda, Lucknow, Jodhpur, Agra, Amritsar, Kullu, Dharmshala / Chamba & Srinagar Marble & Soft Stone Crafts:Agra, Madras, Baster, Jodhpur Papier Mache Crafts:Kashmir, Jaipur Terracotta:Agra, Madras, Baster, Jodhpur Zari & Zari Goods:Rajasthan, Madras, Baster Imitation Jewelry::Delhi, Moradabad, Sambhal, Jaipur, Kohima (Tribal) Artistic Leather Goods:lndore, Kolhapur, Shanti Niketan (WB)