Describe the development of the company over time (including its origin) and provide information on range of products and activities” From its inception as a small export business in Taegu, Korea, Samsung has grown to become one of the world’s leading electronics companies, specializing in digital appliances and media, semiconductors, memory, and system integration. Today Samsung’s innovative and top quality products and processes are world recognized. 1938-1957 Samsung’s beginning: In 1938 the Samsung’s founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China.
Within a decade Samusng had flour mills and confectionary machines and became a co-operation in 1951. 1958-1979 Diversifying in Industries and Electronics: From 1958 onwards, Samsung began to expand into other industries such as financial, media, chemicals and ship building throughout the 1970’s. Soon after, Samsung created its own electronic appliances. 1980-1989 Entering the global marketplace During the late 1970s and early 1980s, Samsung diversified and expanded globally. The company started building bigger manufacturing plants for its appliances and electronics from 1982 to1987 in New York, England and Portugal. 990-1999 Becoming a Global Force In the mid-1990s, 17 different products climbed into the ranks of the top-five products for global market share in their respective areas. Despite the 1997 financial crisis that affected nearly all Korean businesses, Samsung was one of few companies that continued growing. 2000-Present Pioneering the Digital Age Now, Samsung is perfectly positioned as one of the world’s recognized leaders in the digital technology industry, and they has won the No. 1 global market share for 13 of their products, including semiconductors, and CDMA mobile phones.
Samsung Electronics Samsung Electronics was created in 1969, products include televisions and many other kinds of home appliances, telecommunications equipment, and computers. Its most important product is semiconductors. Semiconductors Lee had determined in the mid-1970s that high-tech electronics was the growth industry of the future, he formed Samsung Semiconductor and Telecommunications Co. in 1978. Utilizing its newly acquired knowledge, Samsung became the first Korean manufacturer of low-cost, relatively low-tech, 64-kilobit dynamic random access memory (DRAM) chips. Telecommunications
Samsung first time offering was a car Phone in 1986, but it have poor reception and low sales. In 1993, a turning point came in company when it released the SH-700 series. Mobile of this Series have sleeker design and better sound quality, with a better product, Samsung reclaim more than half the mobile phone market share in Korea. Samsung cell phones found its way into American hands for the first time in 1996. A few years later, South America and Japan were enjoying the high-end design of Samsung Mobile phones. In early 2009, Samsung Mobile’s global market share stood at more than 17 percent, second only to Nokia.
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