Create a 5 pages page paper that discusses how can students’ english level affect their use of social media when choosing universities. Young people entering college are considered digital natives or the social media generation as a result of this. As such learning institutions have turned to social media sites to market themselves not just to local students but to international ones as well (Information Resources Management Association, 2014).
Universities in the UK use English as their language of communication. The English language has come of age as a language used all over the world with a considerable number of people using it and especially non-native speakers. However, there are still many countries that do not use English as their first language. Therefore, many people may not be competent with the language or do not understand it at all. The advent of the internet and communications technology has changed the way people and organizations operate and especially when institutions are marketing themselves (Funk, 2013). In an attempt to maintain the latest trends, as well as to save on resources used in the old methods of marketing and communication, universities in the UK have moved to this digital platform and have capitalised on them to market their programs to international students. Prospective students lately are increasingly accessing social media sites and alternative education sites to seek information about universities abroad (Gillin, 2011). Furthermore, the trend has been maintained by the fact that universities have made it a priority to incorporate social media strategies as a way of recruiting potential international students.
According to Sweeney & Craig (2011), a large number of students use social media to guide them in the university decision-making process which is guided by the research been they conduct online which can be observed for example from the number of likes a university page receives. They consider which universities to join as per the courses and programs offered. As such, language is of paramount importance when making such crucial decisions. It is therefore essential that one understands before that .will guide him or her in applying for universities as it is a vital decision ( Evans & Mckee, 2010).