Compose a 1750 words assignment on engineering management of toyota company. Needs to be plagiarism free! The company also has an office in Tokyo located in Bunkyo. Another office is in Nagoya a place called Nakamura-Ku, Nagoya. The company not only manufactures automobiles but has gone a step further to offer financial services and has also ventured into building robots (Ohno, 1998).
In 1936, the company first entered into passenger business with a model AA. It then held a competition in the search for a logo. The entries were overwhelming and it hit the 27,000 marks. One out of all these entries was selected and the name was changed to Toyota from the original family name Toyoda (Ohno, 1998). The new name was received very well and the name itself is associated with well and good fortunes in Japan. The original logo was then to disappear and the new one was used.
Toyota in 1989 introduced a new worldwide logo during the commemoration of the companies 50 years in business (Mike, 2003). The logo was also aimed at differentiating the company from other companies with similar brands. The new logo had three ovals that combine to form the letter “T”, which stands for Toyota. The oval also had a larger meaning, the overlapping simply implies the good beneficial and mutual relationship between the company and the customer. The larger oval that surrounds the inner ones was to signify the global expansion of the company and its unlimited focus on the future (Mike, 2003).
In terms of its marketing, the company mainly focuses and insists on the positive experiences derived from the quality and ownership of the vehicle. This experience is targeted in the companies slogans like the one that reads “You asked for it! You got it!” (1975–1979), “Oh, what a feeling!,” (1979 – September 1985, in the US), “Who could ask for anything more?” (September 1985 – 1989), “I love what you do for me, Toyota!” (1989–1997), “Everyday” (1997–2001)”, “Get the feeling!,” (2001–2004), and “Moving Forward” (2004–present) (Kentaro & MIT Japan Program, 1996).