Complete 5 pages APA formatted article: Effect of New Media Technology on Political Thought and Theory. The Politicians also depend on the news for the same and also for both election and governing (Graber & Dunaway, 2014). Politicians believe that money, time, the energy they devote to press relations will be paid back by the public in the form of re-election or support for their policy proposal (McCombs, 2013).
According to Harris (2010), the first media produced in the United States was newspapers and other printed materials. The other new materials which include televisions and radios were developed in the 1920s and 1930s which was the twentieth century (p. 264). Currently, the internet is a novel media technology, and it is vastly used (Papacharissi, 2002). As a new media technology continues to develop, so is the manner in which political and government news is reported and presented. For instance, the radio made it possible for the government and political leaders to communicate directly to the United States citizens instead of using the newspapers. The most effective uses of this new media were to connect with the people. Television influenced political campaigning. As mass media becomes more advanced by the day, the capability to reach thousands and even millions of citizens is high. Understanding and uncovering the effects of the media on the public turns out to be difficult. It has taken decades of research to on the effect of the media to the public, but still understanding the media’s influence on its audiences remains incomplete and unanswered (Harris, 2010).
As evidenced by Sheldon (2001), in the early days of the 20th century when newspapers, radio and motion pictures were becoming commonplace in the media, the new media was thought to have a remarkable effect on how the public felt as well as behaved (p. 204). The priming theory emerged that the new mass media was controlling the masses of people and the public. This began in 1938, when the radio program known as War of the worlds, was broadcasted. Almost a million of its listeners in the United States began to panic, believing that the nation was under attack.