From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is a major Quebec-based organization providing high-quality artistic entertainment. The company has 5,000 employees, including more than 1,300 artists from more than 50 different countries. Cirque du Soleil has brought wonder and delight to more than 100 million spectators in more than 300 cities in over forty countries on six continents. For more information about Cirque du Soleil, visit www. cirquedusoleil. com.
The mission The mission of Cirque du Soleil is to invoke the imagination, provoke the senses and evoke the emotions of people around the world. The Creation of Cirque du Soleil It all started in Baie-Saint-Paul, a small town near Quebec City in Canada. There, in the early eighties, a band of colourful characters roamed the streets, striding on stilts, juggling, dancing, breathing fire, and playing music. They were Les Echassiers de Baie-Saint-Paul (the Baie-SaintPaul Stiltwalkers), a street theatre group founded by Gilles Ste-Croix.
Already, the townsfolk were impressed and intrigued by the young performers – including Guy Laliberte who founded Cirque du Soleil. The troupe went on to found Le Club des talons hauts (the High Heels Club), and then, in 1982, organized La Fete foraine de Baie-Saint-Paul, a cultural event in which street performers from all over met to exchange ideas and enliven the streets of the town for a few days. La Fete foraine was repeated in 1983 and 1984.
Le Club des talons hauts attracted notice, and Guy Laliberte, Gilles Ste-Croix and their cronies began to cherish a crazy dream: to create a Quebec circus and take the troupe travelling around the world. In 1984, Quebec City was celebrating the 450th anniversary of Canada’s discovery by Jacques Cartier, and they needed a show that would carry the festivities out across the province. Guy Laliberte presented a proposal for a show called Cirque du Soleil (Circus of the Sun), and succeeded in convincing the organizers. And Cirque du Soleil hasn’t stopped since!
In 1984, 73 people worked for Cirque du Soleil. Today, the company hires 5,000 employees worldwide, including more than 1,300 artists. At the Montreal International Headquarters alone, there are close to 2,000 employees. More than 100 types of occupations can be found at Cirque. The company’s employees and artists represent more than 50 nationalities and speak 25 different languages. More than 100 million spectators have seen a Cirque du Soleil show since 1984. Close to 15 million people will see a Cirque du Soleil show in 2013.
Cirque du Soleil hasn’t received any grants from the public or private sectors since 1992. Cirque du Soleil’s Areas of Activity In 2013, Cirque du Soleil will present simultaneously some 20 different shows around the world. Its challenge is to continue to grow while offering its creators the freedom to dream the wildest dreams and make them come true. The heart of Cirque du Soleil’s activity remains creating live shows and presenting them under big tops or in theatres. Since 1984 close to 200 creators from the four corners of the globe have contributed their talents to this end.
In the past few years Cirque du Soleil has been developing business initiatives based on its shows. a. Cirque du Soleil has acquired extensive experience in organizing unforgettable private gatherings as well as major public events (World Exposition Shanghai 2010, Expo Zaragoza 2008, the show-event for the 400th anniversary of Quebec City). For the past few years the Cirque du Soleil Events team has brought its creativity to a most discriminating clientele with the same energy and spirit that characterizes each of the company’s shows.
Cirque du Soleil is offering a full range of products for retail sale under the Big Top, at resident show boutiques and on the Internet. The company is seeking reliable partners to design, develop, market and distribute unique products which will bring “artful living” into the daily lives of Cirque du Soleil aficionados. Cirque du Soleil also develops licensing agreements with partners wishing to market products and services that leverage Cirque du Soleil’s creativity in areas as diverse as hospitality (restaurants, bars, spas, etc. and fashion (Desigual). c. In December 2012, Cirque du Soleil and Bell Media created a new joint venture to develop media content for television, film, digital, and gaming platforms. Cirque du Soleil Media’s mandate is to develop original entertainment projects, leveraging Cirque du Soleil’s creative inventiveness and resources, consumer insight, and infrastructure, with Bell Media’s production experience, media platforms, and diverse distribution capabilities.
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