B6026 wk3 assignment Ranju Lewis

 
Every product or service has a buying process, even digital products  and services. In this assignment, you will research and analyze the  buying process for an online product or service, with which you (as a  consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as  an e-Book from the Kindle store or a movie from the iTunes store).  Choose an online product or service with which you are familiar and have  purchased in the past.
Next, write a report to evaluate its buying process from the  marketer’s point of view using the five stages of the buying decision  process.
Remember, the five stages are as follows:

Problem recognition
Search and determination of alternatives
Evaluation of alternatives
Purchase decision
Post-purchase evaluation

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Note: Use the grading criteria for this assignment  to guide your report. Be sure to include these details within your  evaluation to support your ideas.
Write a 6–8-page report in Word format. Apply APA standards to citation of sources.

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