Chapter 15 – Integrated Marketing Communications
Briefly explain the philosophy and rationale for using integrated marketing communications.What is trade promotion and which marketing tasks does it address?
–
What is trade promotion and which marketing task does it address?
What is product placement and what are its pros and cons?
If your job was to generate awareness and trial of the latest iPhone and you could only choose three ways to promote it, which three marketing communications forms would you use? Explain.
Describe a brand that has built a good relationship with you. Describe the marketing communications functions used and the messages that have helped build and sustain your relationship with the brand.
Innovative companies like Intel, Nike, Coca-Cola and many more are embracing social media and using it to their advantage. Name some of the different ways social media can be used to enhance a traditional marketing communications plan.
Conduct a Google search for a story about a new product launch. In addition to the story placement itself, what other traditional and digital/social media tactics were used to introduce this product? What tactics could have been used that were not?
Describe an effective sales promotion involving both traditional and digital/social media that captured your attention and offered an incentive to purchase that ultimately led you to choose that brand over another. Detail the promotion and tell us how it impacted your purchase decision.
Chapter 16 – Traditional Media
Based on the subjective analysis, choose at least three media types you would select to communicate mouthwatering food imagery for Chipotle Mexican Grill? Explain your reasoning.
Which three media types would be most appropriate for communicating product benefits and features that would persuade your target audience that the newest iPhone is superior to the newest Android? Why?
If Target were having a Black Friday sale, which three mediums would you use to communicate sales prices and immediacy? Why
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more