How are an agency’s mission and vision different?
An agency’s mission statement addresses the question of “What do we do?” In essence, the mission statement identifies how the agency will get to where it wants to be, that is, the mission statement defines the purpose and primary objectives related to customer needs and organizational values.
An agency’s vision is different in that it outlines “Where do we aim to be?” An agency’s vision statement communicates both purpose and values of the agency by focusing on the inspiration necessary for the success of the agency in the future.
Health care administrators need to pay special attention to their agency’s mission and vision statements to ensure that the development of a marketing plan clearly articulates and differentiates the opportunities afforded by the agency to its target population. As mentioned previously, differentiating the services and health-related programs offered by one health care agency versus another triggers competition and differentiates the types of services offered within the health care delivery landscape.
For this Assignment, select a health agency that will support the health service for your target population selected in Week 2. Identify and review the agency’s mission and vision statements. Reflect on how the agency’s mission and vision may help inform the marketing plan you will develop for the health service and target population you have selected.
Note: The completion of this Assignment will consist of the elements necessary for Component 2 of your Final Project.
The Assignment (2–3 pages)
Provide a description of the health agency for which you will develop your marketing plan.
Describe the agency’s mission and vision statements.
Explain how your marketing plan supports the agency’s mission and vision.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more