Advertising to Children under 16 Years.

I will pay for the following article Advertising to Children under 16 Years. The work is to be 8 pages with three to five sources, with in-text citations and a reference page. There are three main reasons why advertisements target children. First off, children have a very big influence on the way their parents spend money on shopping. Secondly, when these children are cultured at an early age to like some products, they will eventually become big spenders when they mature. Besides these, children usually coerce their parents to spend large amounts of money on them based on what they see in adverts (Freeman and Chapman, 2008, p. 779). This paper is then geared towards discussing the premise that children under the age of age 16 should not be advertised to.

Advertisements have permeated almost every sphere of our lives through the television, internet, billboards, and even in movies. As such, they have invaded everyone’s consciousness and leave very little space to maneuver in terms of choice and preference for different products. People behind the advertisements usually pay a lot of money so that their adverts can be placed strategically to be seen and heard by their target audience (Roberts and Pettigrew, 2007, p. 358). In this regard, they instill the desire to get more good services among people regardless of whether these people need these products. The consumer-oriented cultures all over the world place the products or services they are advocating as necessary and important enhancers of desirable life and happiness. The use of images in advertisements is very important because it acts as the linking motivator of customers to products. When a consumer is endeared or likes an image associated with a product, then chances of purchasing that product increases (Livingstone 2005, p. 283).

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Since advertisements and consumer culture is an ongoing system, customers must be constantly motivated to buy and spend more money on products. It follows then that new strategies must be used to hook these buyers by replacing old goods with new ones and also being constantly in touch with current trends in terms of goods and services. The need for new inventions has pushed the advertisement market into new heights whereby the targeted customers are confused. This means that the targeted clients are more likely to look for new adverts just like looking for new products. Indeed, overcoming ideas to the circulation of capital has led to the rise of commodity culture based on a high turnover of signified and signifiers (Buijzen and Valkenburg, 2003, p. 447).

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