Assume the role of a Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
Describe the product you selected in terms of how it is classified.
Identify the important factors that marketers of this product should analyze to evaluate market segments
Indicate the competition of the product category in both home and foreign markets.
Explain how you would apply the targeting and positioning approach to market the product
Discuss the major nongovernmental regulatory forces that might affect sales of the product.
Identify the major challenges should be considered when determining a retail site location
Explain how you would develop, execute and measure a campaign for this product considering the traditional and digital promotional venues.
Discuss the ethical marketing considerations as they relate to your product.
Must be eight to ten double-spaced pages in length (not including title and references pages) and formatted according to APA style
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five scholarly references beyond the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.