This assignment focuses on consumer (perception, attitudes, decision making process) in one of five areas: 1. Food/groceries, 2. Clothing, 3. Cosmetics/Make-up, 4. Electronics, 5. Cars/Automotive. Each student will choose/be assigned to one topic during the 1stsession. Every student is expected to conduct research with real customers in the form of ethnography and interviewing. For each topic there are four steps of the assignment.
In the first step, students observe real-life, in-store market situations.
In the second step, students conduct interviews with selected subjects, as recommended by the insights and questions from the observation stage.
At the completion of the interviewing stage, students write a report on the learning points derived from this project. The paper should reflect marketing information and perspectives.
In stage four, students write a one page supplement that reports the most interesting, shocking, unexpected or personally useful insight from their research. This is not a rehash of the observations or data that were recorded and analyzed. Instead, the supplement is a reflection of what the experience has gained for you.
Be specific in your analysis and reflections. Set context for your analysis. Identify insights. You can use some external sources to support your reasoning, but please remember to balance it with your own analysis and reflection.
Students will get a chance to show their one page supplement in class and collect some feedback.
This paper should be a well-developed and edited 1500-2000 word text, using 1.0 vertical line-spacing, in Word format with 11 Times New Roman font with 1 inch margins. Feel free to include relevant images, graphs, charts and tables in appropriately labeled appendices. Submit it to myCourses.
NOTE 1: Cover sheets, tables of contents, appendices and reference pages do not count towards overall word counts.
NOTE 2: All appendices must be referenced in the appropriate places in the text.
NOTE 3: All external sources used must be cited in text and listed on
topic is electronics company is huawei The general requirement is to interview the company and the users from the perspective of the customer and the company, and explain why or what makes this company profitable in the market. Need to have interview clips in the article
interview example：interview a person who use HUAWEI ，ask him what is the difference between the HUAWEI and Apple. what are the advantages of HUAWEI；another example：Contact Huawei and interview by phone
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